Marketing for OUSL

Open University of Sri Lanka started as a First ever University in country which has been applying the distance learning method. Though the competitive advantage is available without making much use of that     University is still not applying any extensive marketing programs which focused on students and potential students. So there is a need for identification of the requirement first(needs and wants of the potential customers(students) and then can focus on marketing program.

To become a marketing oriented Organization University should understand the value of academic as well as non academic staff and educate them about marketing should be everyone’s business. So to become marketing oriented organization there is a need for understanding the needs and wants first. There should be social aspect as well because of the societal marketing now every one involving in.To become customer focus every one  should understand marketing is about meeting customers needs and satisfying it in a competitive way

 

 

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One Response to “Marketing for OUSL”

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