Open Access Week

October 22, 2009

About OA week

October 19-23 will mark the first international Open Access Week.

Open Access Week is an opportunity to broaden awareness and understanding of Open Access to research, including access policies from all types of research funders, within the international higher education community and the general public. The now-annual event has been expanded from a single day to accommodate widespread global interest in the movement toward open, public access to scholarly research results.

October 19 – 23

The Impact of Transformational Leadership Behavior of salespersons on their Customers’ Relationship Marketing behavior

June 17, 2008

The objective of this study is to identify the impact of transformational leadership behavior of salespersons on customers’ trust in salespersons and their relationship commitment to the salespersons in the Sri Lankan corporate banking sector. It is found that idealized influence behavior of salespersons positively influences customer trust, intellectual stimulation behavior of salespersons positively influences customer trust, inspirational motivation behavior of salespersons positively influences customer relationship commitment and individualized considerate behavior of salesperson positively influences customer relationship commitment. Hence, this research advances Bass’s conceptual work on the implications of transformational/transactional leadership in personal selling; and findings of Jayakody & Sanjeewani which supported the relationship between  transformational components and relationship marketing components with the evidence of literature. Furthermore this research focuses on the mediating effect of trust on the relationship between idealized influence and customer relationship commitment as well as intellectual stimulation behavior and relationship commitment. The results of this study reveal that relationship marketing is well practiced by private banks than in state banks. This study tries to link transformational leadership and relationship marketing theoretically, empirically and practically. Hence this findings can be use to train salespersons, recruit salesperson etc. Hence it can be use as one of the core competency factor of the firm. Furthermore this study will help to better partnership with customers in a rational approach.




Judging others and perception

June 17, 2008

We use number of short cuts when we judging others. However, they are not foolproof. They can and do get us into trouble. An understanding of these shortcuts can be helpful toward recognizing when they can result in significant distortions. So we should understand the outcomes of these perceptual errors to minimize the errors in decision-making. Because these judgments have important consequences for the organization. If the employment interview is an important input into the hiring decision –and it usually is-you should recognize that perceptual factors influence who is hired and eventually the quality of an organization’s labor force.

Marketing for OUSL

June 17, 2008

Open University of Sri Lanka started as a First ever University in country which has been applying the distance learning method. Though the competitive advantage is available without making much use of that     University is still not applying any extensive marketing programs which focused on students and potential students. So there is a need for identification of the requirement first(needs and wants of the potential customers(students) and then can focus on marketing program.

To become a marketing oriented Organization University should understand the value of academic as well as non academic staff and educate them about marketing should be everyone’s business. So to become marketing oriented organization there is a need for understanding the needs and wants first. There should be social aspect as well because of the societal marketing now every one involving in.To become customer focus every one  should understand marketing is about meeting customers needs and satisfying it in a competitive way